UK consumers want more transparency on food and drink labels
14 January 2025A major UK study by NSF finds shoppers want clearer, more transparent food and drink labels, especially around processing, allergens, and sustainability. While most people read labels, many struggle to understand them, and fewer than half feel they give enough information to make healthy choices—though a growing share would pay a small premium for better labelling.
The research highlights industry challenges like complex nutrition info and inconsistent sustainability standards, and calls for clearer, more accessible labels to support public health and trust. Current UK rules already mandate detailed product names, ingredients, allergens, nutrition, dates, and business details, but consumers say these standards still fall short of what they need.
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